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Content Creators Guide to BUILD Your Business.
1. What to expect
1.1 What to expect (1:12)
1.2 If you’ve didn’t take module 1 this is what you’ve missed (3:49)
2. Being ready for business
2.1 Make it easy for website visitor to become leads (5:31)
2.2 Make it easy for clients to give feedback. (1:24)
3. Turning a lead into a client
3.1 How to use what you have (4:43)
3.2 Look at their past. (3:29)
3.3 Determine What Success Looks like (4:45)
4. The Proposal
4.1 What needs to be on your proposal (9:03)
4.2 Testimonials from past clients who bought this specific product (7:34)
4.3 Scope of service PreProduction/Production/Post Production/Final Revisions/Output (16:02)
4.4 Pricing ,a la carte items & Packages (9:31)
4.5 Our Story (3:54)
4.6 Contracts & Signatures (2:53)
5. Sell stories by telling your own
5.1 How did you begin? (5:41)
5.2 How stories sell and facts tell (6:23)
6. The importance of showing value
6.1 What is value? (9:28)
6.2 Value within the Client Experience (10:04)
7. When you look big get paid big
7.1 Why is this important (1:49)
7.2 Timing is everything (0:51)
8. The Callback
8.1 Re-Introduce yourself (13:36)
8.2 The Walkthrough (13:19)
8.3 FAQ (7:40)
8.4 Overcoming common objections (13:11)
8.5 How to apply urgency (9:42)
8.6 Asking for the sale (15:30)
9. Services uses to close clients
9.1 My favorite Apps (2:25)
10. Insurance
10.1 Project Insurance (5:11)
10.2 Personal insurance (2:57)
10.3 Drone insurance (3:00)
10.4 Other Insurance (5:18)
11. Managing Your Social Media Presence
11.1 The purpose of Social Media for a Production Company (2:54)
11.2 Where you should be (1:48)
11.3 What you should post.. When and Why (3:24)
11.4 Generating Leads From Social Media (3:45)
12. The RIGHT way to Advertise
12.1 Word of mouth is NOT what you think. (15:01)
12.2 Family & Friends? Forget about it! (5:17)
12.3 PPC Marketing & how you should handle it (7:58)
12.4 SEO What, Why, How and When (7:51)
12.5 Retargeting is worth it! (3:09)
13. E-Mail Marketing
13.1 Old clients are better then new clients (4:38)
13.2 Maintaining the relationship (2:06)
13.3 Services to use (2:26)
13.4 Save time with automation (4:41)
13.5 How much it too much? (2:43)
13.6 Who writes this stuff? (2:29)
13.7 What to expect? (2:31)
14. Working Lead referral sites
14.1 how they can be valuable (13:17)
14.2 what to look out for (2:53)
14.3 What will they teach you about yourself (6:58)
14.4 How to succeed (5:35)
14.5 Work the lead as long as you can (5:38)
15. Uniforms
15.1 First Impression means everything (6:00)
15.2 Professionalism equals value (1:51)
15.3 What to wear, when and why? (2:54)
15.4 Where to get uniform from & How much to get? (2:09)
15.5 is swag still a good idea? (1:31)
16. Word of mouth by request
16.1 What's a GOOD referral (1:45)
16.2 Examples of BAD referrals (5:38)
16.3 How to ask for a referral (2:53)
16.4 How to approach the clients you were referred to. (4:07)
17. Trademark and Patents
17.1 What you need, When you need it & Why You need it. (3:44)
18. What NOT to do
18.1 This is where I really F**ked up! (20:05)
19. Books that will dramatically help you get into the mindset of building your business
19.1 Books check em out! (1:51)
20. Conclusion
20.1 Last But Not Least (2:31)
20.2 What to look forward to in the next portion of the course. (3:07)
12.3 PPC Marketing & how you should handle it
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